Google’s Search Engine Optimization Starter Guide
Google has released an official Search Engine Optimization Starter Guide that covers around a dozen common areas that webmasters might consider optimizing.
Here are some topics covered in Google’s SEO Starter Guide:
- Create unique and accurate page titles
- Make use of the “description” meta tag
- Improve the structure of your URL’s
- Write better anchor texts
- Use heading tags appropriately
- Optimize your use of images
- Making effective use of Robots.txt
- Be aware of “nofollow” tags for links
- Make use of free webmaster tools
- Take advantage of web analytics services
Search engine optimization is often about making small modifications to parts of your website. When viewed individually, these changes might seem like incremental improvements, but when combined with other optimizations, they could have a noticeable impact on your site’s user experience and performance in organic search results. You’re likely already familiar with many of the topics in this guide, because they’re essential ingredients for any webpage, but you may not be making the most out of them.
Download the Official Google SEO Started guide and see what Google expects from your site structure and functionality.
